How Strategic Alliances Help Refrigerated & Frozen Food Brands Grab Consumer Attention

The following excerpt is taken from Refrigerator and Frozen Foods magazine, written by Sue Reninger, Managing Partner of RMD Advertising The landscape of the food industry and how brands and consumers interact has changed drastically. Consider how shoppers are making decisions. Who do they trust? Which marketing campaigns deliver maximum engagement from a distracted generation of […]

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Guerrilla Marketing: How Technology Helped Big Food Get Munched

Can we talk about ketchup? When I was growing up, the iconic condiment gracing the table of practically every American household was Heinz Ketchup. If that bottle wasn’t on your table, you were considered outside the established norms of society. Heinz was a magnificent brand and a market leader. The company used traditional category management to dominate in shelf space and market share. Heinz was the king of ketchups, reigned supreme for decades, and seemed invincible. Read more

Success for Food Companies Hinges on Elevating Human Experiences

To create true differentiation and meaningful connections with customers, companies must share and celebrate the human stories behind food. Three key opportunity areas are emerging: connection and community, health and wellness, and sustainability and equity. Continue reading